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70% Of Startups Fail. How Not To Become A Statistic.

11 May 2017 | 3 MIN READ

Working directly with VCs and venture backed startups, I’m keen on what generally causes startups to fail, and succeed. The actual failure rate is hotly debated: Harvard Business School reported the failure rate as high as 90% to 95%. Inc. reported that as much as 75% of venture backed startups...

Cheers To The Badass Mompreneurs

09 May 2017 | 2 MIN READ

With Mother’s Day coming up on Sunday, I’ve been thinking about founders of companies, and in particular, Mom founders. Most of what I write has a male slant to it, and I haven’t given that much thought until now. If you were to follow any of the business thought leaders on Instagram the...

In The High-Speed Pursuit of Revenue, Speed Kills

13 Mar 2017 | 4 MIN READ

Frequently, I’m asked to advise startups by their VC or CEO. In most cases the company tried a lot of marketing programs and it’s simply not generating the desired results. Startups are hungry for revenue and growth….I get it. But as they say, “speed kills”. Or in this case, speed can...

Hey Startups, Stop Putting Rookies In The Driver’s Seat!

02 Mar 2017 | 2 MIN READ

You’ve invested millions in building the car, you’re not going to let a bunch of inexperienced people have at it. Well, that’s exactly what startups are doing. They are putting rookies behind the wheel of their multimillion dollar race car (aka product). Then they wonder why they crash. I...

Buttered Toast Part 3: Stop Treating Your Vendors Like Shit

17 Jan 2017 | 3 MIN READ

Having worked as an Exec at Citrix, Founder, CEO, and CMO at various tech companies, I have seen the following scenario play out over and over and over. The “nameless” company enters into an agreement with a vendor, let’s say it’s for a web design project. The project has a Statement of...

Corona and BlockChain Could Alter Advertising Forever

06 Jan 2017 | 3 MIN READ

It’s a hot Summer day in August and you see a sign posted on the Santa Monica Pier in California, that reads “FREE Ice Cold Corona”. Using your mobile phone you scan the avatar, and the image of a Corona appears on your screen. You walk over to a nearby bar and show it to the bartender, who...