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10 min

An Interview With Silicon Valley Veteran, Matt Murphy of Menlo Ventures.

Matt is a Partner at Menlo Ventures, and focuses on investments in cloud infrastructure and AI-first SaaS applications. Matt has led investments…

10 min

Great Marketing Strategy, Even With Average Execution, Wins

The motivation for this piece came from a recent McKinsey article titled “The Case for Digital Reinvention,” wherein they make the case…

10 min

This is the Year You Stop Playing It Safe

Nothing displays the uniqueness, distinctiveness and singularity of your brand position more directly than your homepage. So why do so many homepages…

10 min

The Rise of the Detractor Persona

We all have a type. Usually you know what she looks like. You may have met her once or twice. Your friends…

10 min

21 Free or Almost Free Marketing Tools for Startups (that they actually use)

I work with quite a few venture backed tech startups so I have a very good perspective in terms of the tools…

10 min

The Tension Between Sales And Marketing Is VERY VERY Real

There is no single job inside of a company that is more customer facing, has more risk, more glory and more downside,…

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