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10 min

Hey Startups, Stop Putting Rookies In The Driver’s Seat!

You’ve invested millions in building the car, you’re not going to let a bunch of inexperienced people have at it. Well, that’s…

10 min

Buttered Toast Part 3: Stop Treating Your Vendors Like Shit

Having worked as an Exec at Citrix, Founder, CEO, and CMO at various tech companies, I have seen the following scenario play…

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Corona and BlockChain Could Alter Advertising Forever

It’s a hot Summer day in August and you see a sign posted on the Santa Monica Pier in California, that reads…

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Small Tweaks, Big Impact: How to Reinvigorate Your Brand With Storytelling

It’s 10am and I’m meeting with another well funded startup in San Francisco referred by a prominent local VC. During this initial…

10 min

Buttered Toast — Part 2: Stop Treating Your Employees Like Shit

In August of 2013 I wrote the original Buttered Toast piece on Medium. The post is based on a talk I gave at…

10 min

The Only Profession That Pays You to Break the Rules

Marketers break rules and get paid for it, the same does not apply to finance, legal or just about any other career….

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