An Interview With Silicon Valley Veteran, Matt Murphy of Menlo Ventures.
Matt is a Partner at Menlo Ventures, and focuses on investments in cloud infrastructure and AI-first SaaS applications. Matt has led investments…
Great Marketing Strategy, Even With Average Execution, Wins
The motivation for this piece came from a recent McKinsey article titled “The Case for Digital Reinvention,” wherein they make the case…
This is the Year You Stop Playing It Safe
Nothing displays the uniqueness, distinctiveness and singularity of your brand position more directly than your homepage. So why do so many homepages…
The Rise of the Detractor Persona
We all have a type. Usually you know what she looks like. You may have met her once or twice. Your friends…
21 Free or Almost Free Marketing Tools for Startups (that they actually use)
I work with quite a few venture backed tech startups so I have a very good perspective in terms of the tools…
The Tension Between Sales And Marketing Is VERY VERY Real
There is no single job inside of a company that is more customer facing, has more risk, more glory and more downside,…