Videos

Salesforce’s Pipeline Challenges:
Why They’re Happening, and How They Should React

Join David Baeza as he discusses the recent Salesforce strategy to increase pipeline coverage by 50% amidst market pressures, extended sales cycles, and budget constraints, emphasizing the need for efficient marketing and focused demand generation strategies.

Videos

How ChatGPT Can Still Boost Your Productivity and Efficiency

Hear insights on how to use ChatGPT to enhance productivity by refining thoughts into professional outputs in half the time.

Videos

Navigating the Shift in AI Investments:
A Venture Capital Insight

David highlights key insights from Menlo Ventures’ reports on modern AI stack design principles and the essential playbook for succeeding with generative AI applications. Learn about the four crucial layers that make generative AI possible, the ‘seven golden rules’ for AI apps, and why this sector is a must-watch for potential growth and common pitfalls.

Videos

From VP to CMO: Mastering the Leap in Marketing Leadership

David Baeza shares insights on advancing from VP to CMO, including how to effectively present ideas and manage executive expectations.

Videos

Closing Revenue Gaps: Transforming MQLs into Meetings

Hear our story on how a single campaign reshaped its approach to convert Marketing Qualified Leads into bookings, blending tailored strategies and enhanced teamwork to mend the revenue gap.

Videos

Unlocking the Power of Case Studies

This video is not just about overcoming the initial hurdles of case study creation; it’s a guide to transforming these challenges into opportunities for deeper customer engagement and more impactful storytelling.

Videos

Overcoming Budget Cuts with Effective Business Strategies

In this video, David goes over some practical strategies for businesses challenged with budget cuts and staffing shortages.

Videos

How to Avoid Competitive Emulation in Design

Melissa tackles competitive emulation in design, a challenge for businesses aiming to stand out. She discusses how closely imitating competitors can lead to a lack of distinct visual identity and explores strategies to avoid this trap.

Videos

Shift your Content Strategy to Align with Revenue

In this video, Matt gives us a brief insight into content creation and why you should consider shifting your strategy to tie closer to revenue.

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