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Matt shares stories and examples demonstrating how a straightforward approach to the initial customer interaction can significantly impact the success of your case study projects. This video emphasizes the importance of keeping the process simple, focusing on establishing a connection with the customer, and trusting in the natural development of the content.


By applying the strategies discussed, you’ll be equipped to navigate the complexities of case study creation, from the first customer call to the final production. Whether you’re dealing with different industries, verticals, or customer personas, this video offers practical advice to enhance your content strategy and achieve better engagement with your target audience.

Featured Guests/Speakers:

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Matt Owen

Head of Content

Featured Resources

Creating a Company Culture Film to Drive Recruitment

“Video is the most powerful form of content. With minimal direction, Buttered Toast were able to put together an amazing short film for us. They asked all the right questions, handled all the details, dealt with all the logistics. We just showed up and gave some fun interviews; they did the rest.”


Igino Cafiero, Founder & CEO, Bear Flag Robotics

Taking a Silicon Valley Startup from Founding to Acquisition

“Scaling a lean, tech-forward startup requires real expertise. Buttered Toast brought seasoned skills in branding, messaging, and every aspect of growth marketing. They were our dedicated partner for more than two years – unlike most other agencies I’ve worked with, they really felt like part of the team.”

– Amir Sharif, CMO, Aporeto