Category
Product-market fit:
Without it, an engagement will not succeed
A forthcoming book from marketing veteran and serial CMO, David Baeza
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Client Stories
Customer Story: Full-Scale Rebrand for an Established CCaaS Incumbent
“After 20 years in the market, our public-facing profile was a little dated. Buttered Toast breathed incredible new life into our brand. We now outshine our competitors. We now get more traffic, more form-fills, and more demand of every kind.”
Perry Price, Founder, LinkLive
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Videos
Avoid Last-Minute Copy Changes:
Tone of Voice Matters
Matt Owen talks about the importance of maintaining a consistent tone of voice through a real-life client story. Learn how a lack of a tone of voice guide led to last-minute changes and why every business needs this crucial document for successful communication.
Videos
Salesforce’s Pipeline Challenges:
Why They’re Happening, and How They Should React
Join David Baeza as he discusses the recent Salesforce strategy to increase pipeline coverage by 50% amidst market pressures, extended sales cycles, and budget constraints, emphasizing the need for efficient marketing and focused demand generation strategies.
Videos
Navigating the Shift in AI Investments:
A Venture Capital Insight
David highlights key insights from Menlo Ventures’ reports on modern AI stack design principles and the essential playbook for succeeding with generative AI applications. Learn about the four crucial layers that make generative AI possible, the ‘seven golden rules’ for AI apps, and why this sector is a must-watch for potential growth and common pitfalls.