Product-market fit:
Without it, an engagement will not succeed

A forthcoming book from marketing veteran and serial CMO, David Baeza
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Client Stories

Customer Story: Full-Scale Rebrand for an Established CCaaS Incumbent

“After 20 years in the market, our public-facing profile was a little dated. Buttered Toast breathed incredible new life into our brand. We now outshine our competitors. We now get more traffic, more form-fills, and more demand of every kind.”

Perry Price, Founder, LinkLive

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Videos

Avoid Last-Minute Copy Changes:
Tone of Voice Matters

Matt Owen talks about the importance of maintaining a consistent tone of voice through a real-life client story. Learn how a lack of a tone of voice guide led to last-minute changes and why every business needs this crucial document for successful communication.

Videos

Salesforce’s Pipeline Challenges:
Why They’re Happening, and How They Should React

Join David Baeza as he discusses the recent Salesforce strategy to increase pipeline coverage by 50% amidst market pressures, extended sales cycles, and budget constraints, emphasizing the need for efficient marketing and focused demand generation strategies.

Videos

How ChatGPT Can Still Boost Your Productivity and Efficiency

Hear insights on how to use ChatGPT to enhance productivity by refining thoughts into professional outputs in half the time.

Videos

Navigating the Shift in AI Investments:
A Venture Capital Insight

David highlights key insights from Menlo Ventures’ reports on modern AI stack design principles and the essential playbook for succeeding with generative AI applications. Learn about the four crucial layers that make generative AI possible, the ‘seven golden rules’ for AI apps, and why this sector is a must-watch for potential growth and common pitfalls.

Videos

From VP to CMO: Mastering the Leap in Marketing Leadership

David Baeza shares insights on advancing from VP to CMO, including how to effectively present ideas and manage executive expectations.

Videos

Closing Revenue Gaps: Transforming MQLs into Meetings

Hear our story on how a single campaign reshaped its approach to convert Marketing Qualified Leads into bookings, blending tailored strategies and enhanced teamwork to mend the revenue gap.

Videos

Unlocking the Power of Case Studies

This video is not just about overcoming the initial hurdles of case study creation; it’s a guide to transforming these challenges into opportunities for deeper customer engagement and more impactful storytelling.

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