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Discover how one campaign’s journey from generating a high volume of Marketing Qualified Leads (MQLs) to facing challenges in booking sales meetings led to innovative solutions and strategic retargeting. Dive into a detailed case study on identifying and bridging revenue gaps within the sales funnel. Learn from the experience of a client who, despite initial setbacks, revisited their strategy with a focus on tailored content and closer sales-team collaboration. Gain insights on optimizing your marketing efforts to not only capture leads but also convert them effectively into valuable sales meetings.

Featured Guests/Speakers:

Image Holder melissa

Melissa Leon

VP of Client Strategy and Success

Featured Resources

Creating a Company Culture Film to Drive Recruitment

“Video is the most powerful form of content. With minimal direction, Buttered Toast were able to put together an amazing short film for us. They asked all the right questions, handled all the details, dealt with all the logistics. We just showed up and gave some fun interviews; they did the rest.”


Igino Cafiero, Founder & CEO, Bear Flag Robotics

Taking a Silicon Valley Startup from Founding to Acquisition

“Scaling a lean, tech-forward startup requires real expertise. Buttered Toast brought seasoned skills in branding, messaging, and every aspect of growth marketing. They were our dedicated partner for more than two years – unlike most other agencies I’ve worked with, they really felt like part of the team.”

– Amir Sharif, CMO, Aporeto