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An Interview with Silicon Valley Veteran Tom Mohr, Author of Scaling...

29 Nov 2018 | 7 MIN READ

It is in the integrated nature of things that success resides I was invited by Wildcat Ventures to the book launch of Scaling the Revenue Engine, hosted by Bruce Cleveland, Founding Partner. During the Q&A portion it became evident that Tom had written a book that could materially impact a tech...

The Most Important Company In Silicon Valley, You’ve Never...

08 Nov 2018 | 1

From the first smartphones to social media, e-commerce and even emojis, the ideas that now dominate the tech industry and our day-to-day lives were born at General Magic, a 1989 Silicon Valley startup that most of us haven’t heard of. Last night I had the pleasure of watching a 30 minute...

Copying Your Competitors Messaging Is a Losing Strategy

29 Oct 2018 | 3 MIN READ

Consumers are brand blind, until you give them a reason not to be The impact of copying messaging is turning your product into a commodity, diluting the efficiency of your marketing spend and reinforcing the value proposition of the top competitor in your space. Most companies directly and...

Real Results: How to Increase Qualified Demand by 21% and Ad...

07 Aug 2018 | 5 MIN READ

I have spent many years taking venture-backed tech startups from fledgling to established. At that critical go-to-market phase, when you’re focussing on growth, it’s crucial to nail the target persona. Developing an accurate and complete target persona has a huge impact on a company’s...

Your Product Might be Killer. But Without Killer Marketing, it will...

27 Jun 2018 | 2 MIN READ

This post is for founders of venture-backed tech startups with a Product or Engineering background. I spend my life working with venture-backed tech startups. And here’s a scenario I see all too often: Good product, terrible marketing strategy. My company is brought in when VCs see that one of...

3 Start-Up Lessons From Warren Buffett

23 May 2018 | 2 MIN READ

When I attended the Berkshire Hathaway shareholders meeting in early May, I didn’t expect much would be applicable to early stage companies, but I was wrong. Phil Terry, the CEO of Collaborative Gain organizes a trip to Omaha every year with a group of roughly 50 CEOs and Execs from a variety of...