70% of venture-backed startups fail. We’re improving the odds.

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Real Results: How to Increase Qualified Demand by 21% and Ad...

18 Oct 2018 | 5 MIN READ

I have spent many years taking venture-backed tech startups from fledgling to established. At that critical go-to-market phase, when you’re focussing on growth, it’s crucial to nail the target persona. Developing an accurate and complete target persona has a huge impact on a company’s...

Your Product Might be Killer. But Without Killer Marketing, it will...

18 Oct 2018 | 2 MIN READ

This post is for founders of venture-backed tech startups with a Product or Engineering background. I spend my life working with venture-backed tech startups. And here’s a scenario I see all too often: Good product, terrible marketing strategy. My company is brought in when VCs see that one of...

3 Start-Up Lessons From Warren Buffett

18 Oct 2018 | 2 MIN READ

When I attended the Berkshire Hathaway shareholders meeting in early May, I didn’t expect much would be applicable to early stage companies, but I was wrong. Phil Terry, the CEO of Collaborative Gain organizes a trip to Omaha every year with a group of roughly 50 CEOs and Execs from a variety of...

Let 2018 Be The Year You Stop Playing It Safe

18 Oct 2018 | 3 MIN READ

Nothing displays the uniqueness, distinctiveness and singularity of your brand position more directly than your homepage. So why do so many homepages look like every other homepage? Actually, the answer is simple. Everyone is copying each other. Competitive emulation is the new norm. Let’s...

The Rise of the Detractor Persona

18 Oct 2018 | 3 MIN READ

We all have a type. Usually you know what she looks like. You may have met her once or twice. Your friends told you about her personality: she’s introverted, loves to read, and wants a family. She works at an Enterprise tech startup in San Jose. You think to yourself, “she’s perfect”! So...

21 Free or Almost Free Marketing Tools for Startups (that they...

18 Oct 2018 | 1

I work with quite a few venture backed tech startups so I have a very good perspective in terms of the tools they use. And in most cases, I’m choosing the tools for them. The ones I list below are in no particular order, and most companies select a handful to use depending on their growth stage....