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10 min

We need our Startup Leaders to become Market Engineers

Recently, David Baeza, CEO at Buttered Toast, sat down with Bruce Cleveland, a Founding Partner at Wildcat Venture Partners. Bruce is about…

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An Interview with Silicon Valley Veteran Tom Mohr, Author of Scaling the Revenue Engine

It is in the integrated nature of things that success resides I was invited by Wildcat Ventures to the book launch of…

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The Most Important Company In Silicon Valley, You've Never Heard Of

From the first smartphones to social media, e-commerce and even emojis, the ideas that now dominate the tech industry and our day-to-day…

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Copying Your Competitors Messaging Is a Losing Strategy

Consumers are brand blind, until you give them a reason not to be The impact of copying messaging is turning your product…

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Real Results: How to Increase Qualified Demand by 21% and Ad Performance by 39%

I have spent many years taking venture-backed tech startups from fledgling to established. At that critical go-to-market phase, when you’re focussing on…

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Your Product Might be Killer. But Without Killer Marketing, it will Still Fail

This post is for founders of venture-backed tech startups with a Product or Engineering background. I spend my life working with venture-backed…

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