The B2B Marketing Statistics You Need to Know Heading into 2025
Ask any B2B marketer – the field is always changing. This might be truer than ever over the past couple of years,…
ChatGPT 4: Benefits, Drawbacks, and Everything in Between
OpenAI has once again pushed the boundaries of artificial intelligence with ChatGPT 4, their most advanced and impressive AI model yet. This…
ChatGPT for Marketing: Five Opportunities and Five Limitations
If you’re a marketer, unless you’ve been living under a rock since 2022, you’ve heard all about ChatGPT. The most advanced AI…
8 Essential Steps to Aligning Sales and Marketing Teams
Aligning sales and marketing teams can result in increased productivity and better overall revenue for any organization. However, nearly 78% of B2B…
5 Tips to Ensure a Seamless Onboarding as a New Chief of Marketing
You’ve just been hired as chief of marketing. How do you begin? Well, being successful as a newly-hired chief of marketing means…
7 Essential Marketing Strategies for 2022
The last few years have been packed with disruption. Technology, consumer expectations, the structure of the attention economy – these have all…