“We need our startup leaders to become market engineers.” An...

20 Feb 2019 | 10 MIN READ

Recently, David Baeza, CEO at Buttered Toast, sat down with Bruce Cleveland, a Founding Partner at Wildcat Venture Partners. Bruce is about to publish his book, Traversing the Traction Gap, which introduces an entirely new framework for startups to think about how to take their startup from...

An Interview with Silicon Valley Veteran Tom Mohr, Author of Scaling...

29 Nov 2018 | 7 MIN READ

It is in the integrated nature of things that success resides I was invited by Wildcat Ventures to the book launch of Scaling the Revenue Engine, hosted by Bruce Cleveland, Founding Partner. During the Q&A portion it became evident that Tom had written a book that could materially impact a tech...

The Most Important Company In Silicon Valley, You’ve Never...

08 Nov 2018 | 1

From the first smartphones to social media, e-commerce and even emojis, the ideas that now dominate the tech industry and our day-to-day lives were born at General Magic, a 1989 Silicon Valley startup that most of us haven’t heard of. Last night I had the pleasure of watching a 30 minute...

Copying Your Competitors Messaging Is a Losing Strategy

29 Oct 2018 | 3 MIN READ

Consumers are brand blind, until you give them a reason not to be The impact of copying messaging is turning your product into a commodity, diluting the efficiency of your marketing spend and reinforcing the value proposition of the top competitor in your space. Most companies directly and...

Real Results: How to Increase Qualified Demand by 21% and Ad...

07 Aug 2018 | 5 MIN READ

I have spent many years taking venture-backed tech startups from fledgling to established. At that critical go-to-market phase, when you’re focussing on growth, it’s crucial to nail the target persona. Developing an accurate and complete target persona has a huge impact on a company’s...

Your Product Might be Killer. But Without Killer Marketing, it will...

27 Jun 2018 | 2 MIN READ

This post is for founders of venture-backed tech startups with a Product or Engineering background. I spend my life working with venture-backed tech startups. And here’s a scenario I see all too often: Good product, terrible marketing strategy. My company is brought in when VCs see that one of...