Welcome to the Buttered Toast Blog

blog banner image
5 min

Fixing Intellectual Dishonesty in the Workplace Takes Two

I was talking to one of the founders of a portfolio company that we’ve worked with many times before, and we found…

5 min

Establishing and Developing Baseline Data Takes Time and Patience

“Want to shake up the startup world? Get the boring stuff right, or face extinction.” For marketers, establishing baseline data can be…

10 min

We need our Startup Leaders to become Market Engineers

Recently, David Baeza, CEO at Buttered Toast, sat down with Bruce Cleveland, a Founding Partner at Wildcat Venture Partners. Bruce is about…

10 min

An Interview with Silicon Valley Veteran Tom Mohr, Author of Scaling the Revenue Engine

  It is in the integrated nature of things that success resides I was invited by Wildcat Ventures to the book launch…

10 min

The Most Important Company In Silicon Valley, You've Never Heard Of

From the first smartphones to social media, e-commerce and even emojis, the ideas that now dominate the tech industry and our day-to-day…

10 min

Copying Your Competitors' Messaging Is a Losing Strategy

Consumers are brand blind, until you give them a reason not to be The impact of copying messaging is turning your product…

1 2 3 4