Moving from Deliverables to Outcomes: Setting Success Metrics in Company-Agency Partnerships
A crucial concept in our ebook, Company Agency Fit: 10 Principles for Marketing Success, is establishing success metrics that emphasize outcomes over…
The 3 Key Blockers in Company-Agency Collaboration and How to Overcome Them
A successful company-agency partnership often hinges on addressing common obstacles. Our ebook. Company-Agency Fit: 10 Principles of Marketing Success touches on these…
Goal-Setting in Company-Agency Engagements
Creating successful company-agency partnerships begins with clear communication and realistic goal-setting. One of the foundational steps is understanding the strengths and weaknesses…
How Will AI Impact Marketing in 2025?
The way we market is constantly shaped by new technology, but few innovations have disrupted the industry quite like artificial intelligence (AI)….
How Marketers Can Drive Success with PR (and PR Agencies)
Every exec, or every client, dreams of a big news splash – whether it’s The New York Times, or The Joe Rogan…
The B2B Marketing Statistics You Need to Know Heading into 2025
Ask any B2B marketer – the field is always changing. This might be truer than ever over the past couple of years,…