Always Target the Influencer (Not Just the Buyer)
Here is a mistake we see B2B companies make time and time again: they only market to the economic buyer.
Contextualizing Data for Better Sales and Marketing Results
The data is not enough. We have to contextualize the data itself. Substantial differences in perspectives can contribute to sales and marketing’s…
Fixing Intellectual Dishonesty in the Workplace Takes Two
I was talking to one of the founders of a portfolio company that we’ve worked with many times before, and we found…
Establishing and Developing Baseline Data Takes Time and Patience
“Want to shake up the startup world? Get the boring stuff right, or face extinction.” For marketers, establishing baseline data can be…
The Best Marketing Tech Stack is the Tech Stack That Works For You
When you’re an early stage company, your marketing technology options can be overwhelming. You know you need a good tech stack. But…
We need our Startup Leaders to become Market Engineers
Recently, David Baeza, CEO at Buttered Toast, sat down with Bruce Cleveland, a Founding Partner at Wildcat Venture Partners. Bruce is about…