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An Interview With Silicon Valley Veteran, Matt Murphy of Menlo...

11 Apr 2018 | 3 MIN READ

Matt is a Partner at Menlo Ventures, and focuses on investments in cloud infrastructure and AI-first SaaS applications. Matt has led investments in Clarifai, eShares, Harness, Heap Analytics, Scout RFP, Usermind, and Veriflow. He also serves as a board director at Drawbridge, Egnyte, SessionM, and...

Great Marketing Strategy, Even With Average Execution, Wins

07 Mar 2018 | 3 MIN READ

The motivation for this piece came from a recent McKinsey article titled “The Case for Digital Reinvention,” wherein they make the case that disruptive digital strategies win, even with average execution. The potential scope of this article is broad. It could apply to all dimensions of large...

Let 2018 Be The Year You Stop Playing It Safe

18 Jan 2018 | 3 MIN READ

Nothing displays the uniqueness, distinctiveness and singularity of your brand position more directly than your homepage. So why do so many homepages look like every other homepage? Actually, the answer is simple. Everyone is copying each other. Competitive emulation is the new norm. Let’s...

The Rise of the Detractor Persona

27 Jul 2017 | 3 MIN READ

We all have a type. Usually you know what she looks like. You may have met her once or twice. Your friends told you about her personality: she’s introverted, loves to read, and wants a family. She works at an Enterprise tech startup in San Jose. You think to yourself, “she’s perfect”! So...

21 Free or Almost Free Marketing Tools for Startups (that they...

25 Jul 2017 | 1

I work with quite a few venture backed tech startups so I have a very good perspective in terms of the tools they use. And in most cases, I’m choosing the tools for them. The ones I list below are in no particular order, and most companies select a handful to use depending on their growth stage....

The Tension Between Sales And Marketing Is VERY VERY Real

20 Jun 2017 | 3 MIN READ

There is no single job inside of a company that is more customer facing, has more risk, more glory and more downside, than Sales. They also take more shit than any other employee. The tension has much less to do with performance than it does with the human connection. I’ve got to be honest....