5 min
5 Tips to Ensure a Seamless Onboarding as a New Chief of Marketing
You’ve just been hired as chief of marketing. How do you begin? Well, being successful as a newly-hired chief of marketing means…
5 min
Close More Deals with Buyer Personas Marketing Personas: Recognize Your True Buyers
Most companies allocate 6% to 14% of their total revenue to marketing, with B2Cs generally spending more than B2Bs. Regardless, marketing represents…
5 min
7 Essential Marketing Strategies for 2022
The last few years have been packed with disruption. Technology, consumer expectations, the structure of the attention economy – these have all…
5 min
Always Target the Influencer (Not Just the Buyer)
Here is a mistake we see B2B companies make time and time again: they only market to the economic buyer.
5 min
Contextualizing Data for Better Sales and Marketing Results
The data is not enough. We have to contextualize the data itself. Substantial differences in perspectives can contribute to sales and marketing’s…
5 min
Communication and Transparency: Key To Marketing-Sales Alignment and Success
The argument between sales and marketing is killing your company.