Copying Your Competitors' Messaging Is a Losing Strategy
Consumers are brand blind, until you give them a reason not to be The impact of copying messaging is turning your product…
Real Results: How to Increase Qualified Demand by 21% and Ad Performance by 39%
I have spent many years taking venture-backed tech startups from fledgling to established. At that critical go-to-market phase, when you’re focussing on…
Your Product Might be Killer. But Without Killer Marketing, it will Still Fail
This post is for founders of venture-backed tech startups with a Product or Engineering background. I spend my life working with venture-backed…
3 Start-Up Lessons From Warren Buffett
When I attended the Berkshire Hathaway shareholders meeting in early May, I didn’t expect much would be applicable to early stage…
An Interview With Silicon Valley Veteran, Matt Murphy of Menlo Ventures.
Matt is a Partner at Menlo Ventures, and focuses on investments in cloud infrastructure and AI-first SaaS applications. Matt has led investments…
Great Marketing Strategy, Even With Average Execution, Wins
The motivation for this piece came from a recent McKinsey article titled “The Case for Digital Reinvention,” wherein they make the case…