Goal-Setting in Company-Agency Engagements
Creating successful company-agency partnerships begins with clear communication and realistic goal-setting. One of the foundational steps is understanding the strengths and weaknesses…
How Will AI Impact Marketing in 2025?
The way we market is constantly shaped by new technology, but few innovations have disrupted the industry quite like artificial intelligence (AI)….
How Marketers Can Drive Success with PR (and PR Agencies)
Every exec, or every client, dreams of a big news splash – whether it’s The New York Times, or The Joe Rogan…
The B2B Marketing Statistics You Need to Know Heading into 2025
Ask any B2B marketer – the field is always changing. This might be truer than ever over the past couple of years,…
What is Search Generative Experience (SGE) and How Will It Impact Marketing?
Here at Buttered Toast, SEO is one of our most popular and effective offerings. Take a look at what we achieved with…
ChatGPT 4: Benefits, Drawbacks, and Everything in Between
OpenAI has once again pushed the boundaries of artificial intelligence with ChatGPT 4, their most advanced and impressive AI model yet. This…