Resources

A forthcoming book from marketing veteran and serial CMO, David Baeza
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“After 20 years in the market, our public-facing profile was a little dated. Buttered Toast breathed incredible new life into our brand. We now outshine our competitors. We now get more traffic, more form-fills, and more demand of every kind.”

Perry Price, Founder, LinkLive

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Matt Owen talks about the importance of maintaining a consistent tone of voice through a real-life client story. Learn how a lack of a tone of voice guide led to last-minute changes and why every business needs this crucial document for successful communication.

Join David Baeza as he discusses the recent Salesforce strategy to increase pipeline coverage by 50% amidst market pressures, extended sales cycles, and budget constraints, emphasizing the need for efficient marketing and focused demand generation strategies.

Hear insights on how to use ChatGPT to enhance productivity by refining thoughts into professional outputs in half the time.

David highlights key insights from Menlo Ventures’ reports on modern AI stack design principles and the essential playbook for succeeding with generative AI applications. Learn about the four crucial layers that make generative AI possible, the ‘seven golden rules’ for AI apps, and why this sector is a must-watch for potential growth and common pitfalls.

David Baeza shares insights on advancing from VP to CMO, including how to effectively present ideas and manage executive expectations.

Hear our story on how a single campaign reshaped its approach to convert Marketing Qualified Leads into bookings, blending tailored strategies and enhanced teamwork to mend the revenue gap.

This video is not just about overcoming the initial hurdles of case study creation; it’s a guide to transforming these challenges into opportunities for deeper customer engagement and more impactful storytelling.