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10 min

In The High-Speed Pursuit of Revenue, Speed Kills

Frequently, I’m asked to advise startups by their VC or CEO. In most cases the company tried a lot of marketing programs…

10 min

Hey Startups, Stop Putting Rookies In The Driver’s Seat!

You’ve invested millions in building the car, you’re not going to let a bunch of inexperienced people have at it. Well, that’s…

10 min

Buttered Toast Part 3: Stop Treating Your Vendors Like Shit

Having worked as an Exec at Citrix, Founder, CEO, and CMO at various tech companies, I have seen the following scenario play…

10 min

Corona and BlockChain Could Alter Advertising Forever

It’s a hot Summer day in August and you see a sign posted on the Santa Monica Pier in California, that reads…

10 min

Small Tweaks, Big Impact: How to Reinvigorate Your Brand With Storytelling

It’s 10am and I’m meeting with another well funded startup in San Francisco referred by a prominent local VC. During this initial…

10 min

Buttered Toast — Part 2: Stop Treating Your Employees Like Shit

In August of 2013 I wrote the original Buttered Toast piece on Medium. The post is based on a talk I gave at…

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