This is the Year You Stop Playing It Safe
Nothing displays the uniqueness, distinctiveness and singularity of your brand position more directly than your homepage. So why do so many homepages…
The Rise of the Detractor Persona
We all have a type. Usually you know what she looks like. You may have met her once or twice. Your friends…
21 Free or Almost Free Marketing Tools for Startups (that they actually use)
I work with quite a few venture backed tech startups so I have a very good perspective in terms of the tools…
The Tension Between Sales And Marketing Is VERY VERY Real
There is no single job inside of a company that is more customer facing, has more risk, more glory and more downside,…
70% Of Startups Fail. How Not To Become A Statistic.
Working directly with VCs and venture backed startups, I’m keen on what generally causes startups to fail, and succeed. The actual failure…
Cheers To The Badass Mompreneurs
With Mother’s Day coming up on Sunday, I’ve been thinking about founders of companies, and in particular, Mom founders. Most of what…