From Humans to Agents: Future-Proofing Your Marketing for Autonomous Buyers
Enterprise software buying is starting to shift under our feet. For now, most purchases still flow through human buyers: procurement teams, IT…
Bridging the Gap: Achieving Sales and Marketing Alignment
One of the most persistent challenges in company-agency partnerships is aligning sales and marketing teams. As discussed in our ebook, Company Agency…
Moving from Deliverables to Outcomes: Setting Success Metrics in Company-Agency Partnerships
A crucial concept in our ebook, Company Agency Fit: 10 Principles for Marketing Success, is establishing success metrics that emphasize outcomes over…
The 3 Key Blockers in Company-Agency Collaboration and How to Overcome Them
A successful company-agency partnership often hinges on addressing common obstacles. Our ebook. Company-Agency Fit: 10 Principles of Marketing Success touches on these…
Goal-Setting in Company-Agency Engagements
Creating successful company-agency partnerships begins with clear communication and realistic goal-setting. One of the foundational steps is understanding the strengths and weaknesses…
How Will AI Impact Marketing in 2025?
The way we market is constantly shaped by new technology, but few innovations have disrupted the industry quite like artificial intelligence (AI)….