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Our Story

If a marketing department, a creative agency, and a CPA had a baby, that baby would be us.

The Buttered Toast team is a group of professional revenue marketers with expertise in modern marketing and technology. We specialize in working with venture-backed enterprise software startups that operate on the bleeding edge of technology and innovation.

We take a bespoke approach to strategy. In every engagement, we focus on growth architecture and lead generation.

From powerful website designs to data-driven whitepapers to compelling ads and customer testimonial videos – we pride ourselves on delivering value to our clients. Sometimes that looks like tens of millions in revenue; other times it looks like a seed round; other times it looks like fresh positioning with an eye to strategic acquisition. Whatever the goals, we build the strategy that will drive success.

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Our Core Values

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Data-Driven

All of our campaigns are based on high-quality, actionable data gathered through serious research and discovery. We dive deep into your enterprise and get a thorough understanding of its operations. From there, we devise a tailored strategy designed to maximize lead capture and conversion opportunities.

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A Holistic Approach

We approach our campaigns with a holistic view. Every strategy we implement covers all the bases and aligns perfectly with our client’s goals. We are dedicated to crafting a statement of work that results in our clients’ desired outcomes.

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Success-Focused

We work towards our clients’ success. Thus, we strive to identify and understand their customers and provide them with content that grabs their attention and facilitates them through the funnel until they are closed and won.

The Buttered Toast Team

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David Baeza

Founder &
CEO

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Melissa Leon

Head of
Strategy & Design

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Jessie White

Head of
Strategy & Performance

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Matt Owen

Head of
Content Development

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Noreen Ras

Head of
Project Management

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Freilla Espinola

Head of
Website Development

Our Past Clients and What They Say About Us

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Buttered Toast listened to our needs and delivered a truly disruptive market position.

James Brear, CEO, Veriflow

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Their perspective on key areas of marketing, including positioning and messaging is world class. Getting these right goes hand in hand for a growth strategy, and you do a great job preparing companies for that part of the journey.

Matt Murphy, Menlo Ventures

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The Buttered Toast Team did an excellent job understanding why the customer wants to buy and how to help them do it. They weren’t afraid to be creative and experiment with various positioning. The product launch was a huge success.

Alex Lyashok, President, WorkFusion

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The Buttered Toast Team brings the confident air of someone who has successfully cracked the code of enterprise software marketing many times over. I found working with them both productive and a pleasure, and at every turn learnt more about the craft of strategic marketing and even my own business! If you are serious about becoming the 800 lb Gorilla in your space Buttered Toast is the team to get you there…

Phil Tee, CEO, Moogsoft

Featured Resources

Creating a Company Culture Film to Drive Recruitment

"Video is the most powerful form of content. With minimal direction, Buttered Toast were able to

Taking a Silicon Valley Startup from Founding to Acquisition

"Scaling a lean, tech-forward startup requires real expertise. Buttered Toast brought seasoned

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