Personas: Why We Need Them

By: Buttered Toast Team

What are personas? And why do they matter in modern marketing? Personas are essentially the target audience of your marketing efforts. They are the ones you want to take the desired action once they receive your branded message. From a marketing perspective, personas are the answers to crucial marketing questions: “Whom are we talking to? Who are we creating this for?”


Catch Buttered Toast’s Jessie White (VP of Performance), Melissa Leon (VP of Client Strategy and Success), and Matt Owen (Head of Content) as they dive deep into marketing personas and dispense wisdom on its importance, particularly in content, demand generation, and SEO strategies.

Featured Guests/Speakers:

Image Holder Jessie


Head of Strategy & Performance

Image Holder Melissa


Managing Director

Image Holder Matt


Head of Content

Featured Resources

B2B Buying Trends 2021

B2B buyer behavior is changing rapidly. Today, buyers are more digital than ever before as they spend more time making purchase decisions online. The takeaways for businesses?