Personas: Why We Need Them

By: Buttered Toast Team

What are personas? And why do they matter in modern marketing? Personas are essentially the target audience of your marketing efforts. They are the ones you want to take the desired action once they receive your branded message. From a marketing perspective, personas are the answers to crucial marketing questions: “Whom are we talking to? Who are we creating this for?”

 

Catch Buttered Toast’s Jessie White (VP of Performance), Melissa Leon (VP of Client Strategy and Success), and Matt Owen (Head of Content) as they dive deep into marketing personas and dispense wisdom on its importance, particularly in content, demand generation, and SEO strategies.

 

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Featured Guests/Speakers:

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Jessie

Head of Strategy & Performance

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Melissa

Managing Director

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Matt

Head of Content

Featured Resources

Taking a Silicon Valley Startup from Founding to Acquisition

“Scaling a lean, tech-forward startup requires real expertise. Buttered Toast brought seasoned skills in branding, messaging, and every aspect of growth marketing. They were our dedicated partner for more than two years – unlike most other agencies I’ve worked with, they really felt like part of the team.”

– Amir Sharif, CMO, Aporeto

Personas: Why We Need Them

Discover why Personas are important especially in content, demand generation and SEO strategies.