Personas: Why We Need Them
What are personas? And why do they matter in modern marketing? Personas are essentially the target audience of your marketing efforts. They are the ones you want to take the desired action once they receive your branded message. From a marketing perspective, personas are the answers to crucial marketing questions: “Whom are we talking to? Who are we creating this for?”
Catch Buttered Toast’s Jessie White (VP of Performance), Melissa Leon (VP of Client Strategy and Success), and Matt Owen (Head of Content) as they dive deep into marketing personas and dispense wisdom on its importance, particularly in content, demand generation, and SEO strategies.
Head of Strategy & Performance
Head of Content
Taking a Silicon Valley Startup from Founding to Acquisition
Scaling a lean, tech-forward startup requires real expertise. Buttered Toast brought seasoned skills in branding, messaging, and every aspect of growth marketing. They were our dedicated partner for more than two years – unlike most other agencies I’ve worked with, they really felt like part of the team.
– Amir Sharif, CMO, Aporeto