Watch the Video
In this video, we share a real-life story from a client to highlight the critical importance of having a consistent tone of voice for your business. Our team at Buttered Toast recently worked on a homepage refresh for a major B2B enterprise tech company. Despite thorough revisions and stakeholder approvals, a last-minute review by the CEO and other executives halted the launch due to concerns about the tone of the new messaging. They felt it was too light-hearted for their formal brand image. This incident underscored the necessity of having a tone of voice guide—a document that aligns all stakeholders on the brand’s communication style. Without it, even well-crafted copy can miss the mark, leading to delays and misaligned messaging.
Watch this video to understand why investing time in developing a tone of voice guide can save you from these pitfalls and ensure your brand’s voice remains consistent and effective.
Featured Guests/Speakers:
Matt Owen
Head of Content
Featured Resources
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Igino Cafiero, Founder & CEO, Bear Flag Robotics
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– Amir Sharif, CMO, Aporeto