How to Develop Sales and Marketing Alignment
- Will sales and marketing teams be forever at odds with each other? What really causes the misalignment between the two? It’s time to end the war between the two functions.
- Sales departments often think that marketers are out of touch with what’s really going on in the marketplace, and not getting the message right. Marketing, on the other hand, believes that the sales force tends to be short-sighted, and sometimes too focused on individual customer experiences. Marketers perceive Sales as insufficiently aware of the larger market, and perhaps blind to the future. The short story is, each function undervalues the other’s contributions. It’s an age-old feud that firms sometimes overlook. What can help strengthen the partnership between sales and marketing? Let our team of experts fill you in.
VP of Performance
VP of Client Strategy and Success
Head of Content
Creating a Company Culture Film to Drive Recruitment
“Video is the most powerful form of content. With minimal direction, Buttered Toast were able to put together an amazing short film for us. They asked all the right questions, handled all the details, dealt with all the logistics. We just showed up and gave some fun interviews; they did the rest.”
Igino Cafiero, Founder & CEO, Bear Flag Robotics
Taking a Silicon Valley Startup from Founding to Acquisition
“Scaling a lean, tech-forward startup requires real expertise. Buttered Toast brought seasoned skills in branding, messaging, and every aspect of growth marketing. They were our dedicated partner for more than two years – unlike most other agencies I’ve worked with, they really felt like part of the team.”
– Amir Sharif, CMO, Aporeto