How to Develop Sales and Marketing Alignment

By: Buttered Toast Team
  • Will sales and marketing teams be forever at odds with each other? What really causes the misalignment between the two? It’s time to end the war between the two functions. 
  • Sales departments often think that marketers are out of touch with what’s really going on in the marketplace, and not getting the message right. Marketing, on the other hand, believes that the sales force tends to be short-sighted, and sometimes too focused on individual customer experiences. Marketers perceive Sales as insufficiently aware of the larger market, and perhaps blind to the future. The short story is, each function undervalues the other’s contributions. It’s an age-old feud that firms sometimes overlook. What can help strengthen the partnership between sales and marketing? Let our team of experts fill you in.



Featured Guests/Speakers:

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VP of Performance

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VP of Client Strategy and Success

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Head of Content

Featured Resources

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Igino Cafiero, Founder & CEO, Bear Flag Robotics

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– Amir Sharif, CMO, Aporeto