Watch the Video
This video highlights the importance of aligning content creation with sales and revenue goals to drive business growth. It addresses the common issue of content teams working separately from sales, resulting in content that doesn’t fully support the sales process or contribute to the company’s bottom line.
The key points include:
- Identifying and Filling Content Gaps: Engaging with sales and revenue teams to discover what content is currently used, what’s outdated, and what’s missing.
- Content as a Sales Enabler: Understanding that sales teams often take initiative, creating their own materials out of necessity.
- Strategic Content Creation: Shifting the focus from merely producing content that ranks well on search engines or looks impressive to stakeholders
- Breaking Down Silos: The necessity of moving beyond the comfort zone of working independently.
Featured Guests/Speakers:
Matt Owen
Head of Content
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