Built a data-backed revenue plan to support the client’s growth target
Drove 2–3× higher conversion rates with content tied to operational pain points
Grew organic traffic 512%, keyword rankings 24%, and active users 635%
Executed multi-channel ABM and paid programs tied to pipeline outcomes
Developed an all-new brand narrative and strategic messaging pillars
The client is the leading AI-powered delivery management platform for complex distribution networks. Their software powers over 2,500 brands and 1 million deliveries per day, providing real-time visibility, optimized routing, and consistent customer experiences across every mile.
Becoming the Marketing Engine
The client had already set ambitious 2025 revenue goals, but they weren’t grounded in funnel data. When Buttered Toast joined, we reverse-engineered those targets using historical sales performance, funnel conversion rates, and pipeline metrics – turning a top-down aspiration into a bottom-up, data-backed plan.
Acting as the strategic #2 to the company’s USA President, the BT team stepped in to own:
- Inbound strategy, including content planning and execution
- ABM programs across Tier 1, 2, and 3 accounts
- RevOps optimization, including funnel definitions and marketing ops and sales ops workflows
- Campaign attribution and channel mix planning
- Website redesign and expansion
- Field and Events marketing strategy and support
We reviewed every inbound channel — direct, organic, paid, and events — to understand where demand had historically come from. Then we built the marketing plan based on proven sources of pipeline
Turning Strategy into Pipeline
With the plan in place, the Buttered Toast team executed on multiple fronts to drive demand and bring the client’s brand to life.
Content Marketing & SEO/AEO Growth
A foundational part of our work has been building a modern, scalable content engine that drives real results. We’ve written and refreshed hundreds of blogs, pillar pages, and downloadable guides – each tied to pain-driven search intent and mapped to operational outcomes:
“Buttered Toast combines our technical expertise with their marketing expertise to drive quantifiable and significant results in every domain. I’m so glad we have them as partners!”
Organic traffic has grown 512%
Active users have increased by635%
Keyword rankings have risen 24% across more than 180 URLs
We have leveraged tools like SEMRush to stay in front of traditional search – and then tools like Otterly to adapt to the new era of LLM-driven search (AEO).
Narrative Development
Working closely with leadership, we developed a new Visibility-first narrative.
This represented a strategic repositioning of the client as a platform for operational clarity, customer experience, and delivery excellence.
We also supported product marketing, roadmap storytelling, and thought leadership positioning, including early exploration into category creation ideas like “Service Execution Excellence.”
Website + Messaging Overhaul
We collaborated with the client’s in-house team on a full website redesign, including site architecture, new value proposition pages, and industry-specific segments. We led copywriting across pages and rewrote foundational pages to reflect the new positioning.
Paid & ABM Campaigns
We planned and launched integrated paid programs across LinkedIn, Google Ads, email, direct mail, and retargeting:
- LinkedIn was optimized for brand awareness and account warming
- Google Ads drove conversion with high-intent keywords
- Direct mail (including creative kits) re-engaged stalled opportunities
Campaigns were structured using a cross-channel sequencing framework, and tracked through weekly reporting dashboards that measured email engagement, paid performance, meeting requests, and pipeline contribution.
Sales Enablement + RevOps
BT worked hand-in-hand with the client’s RevOps, sales and marketing teams to improve lead flow, define journeys by segment (SMB, MM, ENT), and implement structured follow-up with tracked call tasks. We built narrative guides for each funnel stage, tying messaging to objection handling and next-step positioning.
HubSpot was configured to support this structure, with clear visibility into how each campaign performed, from ABM sequences to one-off nurtures.
Creative & Field Marketing
Buttered Toast supported creative campaigns tailored to verticals like 3PL, foodservice, and building materials. We liaised with vendors to print kits, guides, and handwritten notes that kept the client’s brand warm and personal across channels.
We also supported event planning in key regional markets (CA, WA, Midwest), developing invite lists, post-event flows, and onsite activations aligned with the core brand narrative.
Want to talk to us about how Buttered Toast can help you and your team meet your goals?
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