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Company-Agency Fit: 10 Principles for Marketing Success
Whether it’s social or SEO or content or Hubspot, almost all companies work with vendors. But most of them fail to extract maximum value from these engagements. Many flame out within a few months. The successful, years-long relationships feel like a fluke.
Why? Because no-one teaches CMOs and marketing departments how to work with agencies.
This is the book that fills that gap, and empowers every company to get maximum ROI from their vendor engagements.
Why this Book? And why, now?
90%+ of companies, from Series A startups to publicly traded behemoths, will use external agencies. However, there’s a serious lack of content out there about what makes an agency engagement work – what creates company-agency fit, and drives results.
My agency has been the agency of record for more than 100 B2B tech companies over the last decade. And before I founded the company, I was on the other side; I was the agency client. I was Head of Growth and CMO at major tech companies, where we worked with numerous agencies.
I’ve seen what works. I’ve seen what doesn’t.
That’s why I wrote this book.
This is your guide to how to make the relationship work, and get value from every cent you spend on an agency engagement. These principles will enable you to turn agency partnerships into the growth engines they were meant to be.
See Why This Book Resonates
Fabulous book! Invaluable roadmap for getting the most out of your marketing agency engagements. Learn how to transform these relationships into true partnerships that will accelerate your company’s growth.
Just finished this book and found it to be a thoughtful, well-organized read. It offers some solid insights and a clear perspective that’s worth checking out for anyone interested in business or marketing.
Whether you’re aiming to elevate your GTM or Marketing or simply need a fresh take, this is a smart, engaging resource. I highly recommend reading it.
CHAPTERS LIST
1
2
Identify Any Blockers In The Organization
3
Establish Success Metrics
4
Review Any Pre-Existing Plans
5
Create Alignment with Sales
6
Agree On A Tech Stack That Works For Everyone
7
Build Consensus On Personas
8
Don’t Introduce Too Many Cooks To The Kitchen
9
How (and How Not) to Use AI
10
Establish Realistic Time-to-Value Expectations
11