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In this reaction video, David Baeza discusses Jason Lemkin’s insightful article from SaaStr on Salesforce’s need to boost pipeline coverage by 50% to meet their targets. David discusses the current market scenario where sales cycles are getting longer, deal sizes are under pressure, and budgets are being cut. He emphasizes the critical need for marketing teams to become more efficient, focusing on the most impactful programs like ABM and LinkedIn while cutting down on less effective events. This video provides valuable insights for marketers on how to navigate the challenges of achieving increased pipeline coverage with limited resources, shedding light on strategies to drive qualified demand and optimize marketing spend.
Featured Guests/Speakers:
David Baeza
Founder & CEO
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