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21 Free or Almost Free Marketing Tools for Startups (that they actually use)

25 Jul 2017 | 1

I work with quite a few venture backed tech startups so I have a very good perspective in terms of the tools they use. And in most cases, I’m choosing the tools for them.

The ones I list below are in no particular order, and most companies select a handful to use depending on their growth stage.

Hubspot: Robust and affordable sales/marketing CRM

Drip: Light weight marketing CRM

Zapier: Integrations

Slack: Community and chat

Mailchimp: Email

Coschedule: Marketing calendar and content management

Trello: Light editorial and project management

Moz: Inbound link profile for content development

Buzzsumo: content performance

SEMRush: Competitor’s strategies in display advertising, organic, paid search, and link building.

Tweetdeck: Social monitoring

Hootsuite: Social monitoring

Buffer: Automated content publishing

Heap Analytics: Comprehensive web and mobile customer analytics

Google Analytics: Basic web analytics

Owler: Competitive information

Lead Pages: (landing pages)

InstaPage: (landing pages)

99Designs: (freelance design work)

Clearbit: Data enrichment

Drift: Web and in-app messaging bot

The most important takeaway is that the tools alone will not make you successful. The tools require fuel, and the fuel is amazing content. If you put most of your effort in content development and syndication, you’ll materially increase your odds of success.

If you Like this please Share. Have questions, connect with me @davidbaeza on Twitter.