I work with quite a few venture backed tech startups so I have a very good perspective in terms of the tools they use. And in most cases, I’m choosing the tools for them.
The ones I list below are in no particular order, and most companies select a handful to use depending on their growth stage.
Hubspot: Robust and affordable sales/marketing CRM
Drip: Light weight marketing CRM
Slack: Community and chat
Coschedule: Marketing calendar and content management
Trello: Light editorial and project management
Moz: Inbound link profile for content development
Buzzsumo: content performance
SEMRush: Competitor’s strategies in display advertising, organic, paid search, and link building.
Tweetdeck: Social monitoring
Hootsuite: Social monitoring
Buffer: Automated content publishing
Heap Analytics: Comprehensive web and mobile customer analytics
Google Analytics: Basic web analytics
Owler: Competitive information
Lead Pages: (landing pages)
InstaPage: (landing pages)
99Designs: (freelance design work)
Clearbit: Data enrichment
Drift: Web and in-app messaging bot
The most important takeaway is that the tools alone will not make you successful. The tools require fuel, and the fuel is amazing content. If you put most of your effort in content development and syndication, you’ll materially increase your odds of success.
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